Step Along Running Collective
DESCRIPTION
Women’s involvement in sports is a catalyst for young girls to build confidence, improve their mental health, and foster community. However, historically women have received less support and media coverage in sports than men. To address this imbalance, Step Along Running Collective was designed as an all-encompassing branding charity campaign to promote and inspire young girls to get involved in sports across the United States. With opportunities to participate in their local and nationwide events, the organization hopes to reach all young girls seeking community and connection with their peers. By emphasizing self-confidence and inclusivity, the visual identity and online presence highlights the core values of the brand.
With declining mental health and physical activity levels among young girls, Step Along aims to encourage positive habits, and build supportive relationships through movement. The name of the brand itself reflects progress, and running together towards shared goals as a collective. Every element of the campaign, identity, and media plan were intentionally crafted to create an experience to empower young girls, celebrate their achievements, and strengthen communities through a common goal.
THIS PROJECT WAS MADE FOR EDUCATIONAL PURPOSES ONLY.
PROJECT TYPE
Branding Charity Campaign Design | Brand Identity | Social Media Management DELIVERABLES
Social Media Content Design, Website Design, Content Strategy and Media Plan, Event Campaign MaterialSOFTWARE
Adobe Photoshop, Adobe Illustrator, Figma, Keynote
STRIDE BY STRIDE 5K
Stride by Stride 5K is a nation-wide event through Step Along Running Collective that is dedicated to raising awareness and supporting young girls' mental and physical health. This 5K is meant to encourage them to move their bodies, support one another, and embrace healthy habits!
THIS PROJECT WAS MADE FOR EDUCATIONAL PURPOSES ONLY.