Vista
DESCRIPTION
There are moments in life where time stands still and the world feels infinite. Today, these moments are few and far between, but the impact they leave stays with people forever. At Vista, times such as these are marked by the connection and the views attached to them. What once started as a college hiking club in Boulder, Colorado, is now an organization aimed at bringing awareness, conserving, and experiencing the great outdoors with others.
While being well connected to the local colleges in the area, Vista wanted to expand their reach to a broader audience. They needed a visual identity that would establish their online presence to not only target college students, but all young adults in Colorado. This would expand awareness of the importance of conservation and the organization’s love for the great outdoors. To do this, the identity needed to be inviting, but also feel adventurous, and look slightly rugged. Each element is mirrored onto all online touch points to create cohesion across all platforms making the visual identity unified, recognizable, and trustworthy. To extend beyond the digital spaces, Vista also offers tangible ephemera for their members so they can display their support in their everyday lives.
THIS PROJECT WAS MADE FOR EDUCATIONAL PURPOSES ONLY.
PROJECT TYPE
Brand Identity | Social Media Management | Digital Content Design | Web DesignDELIVERABLES
Social Media Content, Website Design, Tangible EphemeraSOFTWARE
Adobe Photoshop, Adobe Illustrator, Adobe Premiere Pro, Figma, Keynote
THIS PROJECT WAS MADE FOR EDUCATIONAL PURPOSES ONLY.